Friday, July 13, 2007

Increasing Keywords for Search Engines

When search engines crawl sites on the Internet they look to see how well each site is themed for specific phrases called keywords. It is therefore essential to include your key terms and phrases as
often as possible on a website. The number of keywords on a site compared to the total number of words on the page is commonly known as the keyword density or weight of the page and is a major factor search engines use to rank pages based off key terms.
Search engines will “spider” sites on the Internet and rank them depending on the keyword density of their pages. A useful tool to see and analyze your website's relevance as perceived by search engines is SEO Spider. It can help to increase targeted traffic to your site from search engines as it employs methods for search engine optimization.
The first place where keywords should be placed is in the head section of the html source code of your website. One should try and place these phrases in the title, description and keyword tags for your site. To get an idea of what this is go to the the top menu bar on your Internet browser. Go to View.... then Page Source/Source. If that specific web publisher is using correct tags you should see something like this at the top of the page:





Placing keyterms in the title, description and keyword tags for your page will ensure that your site is optimized for the search engine spider.
Other Places for Keywords
Headings
Some search engines rank pages based off terms and phrases listed in the heading sections of the pages. The relevance of this relates to the fact that most times headings make note of specific themes and list key phrases in relation to the pages content.
Html codes have tags for headings from

to

which go from larger to smaller headed fonts. Search engines will rank

better than

and

better than

and so on.
ALT tags
Web publishers put alt tags (alternate text) for pictures within their web pages. This
allows text to be shown while the browser prepares picture that hasn't finished loading
yet. It also provides alternate text for pictures on browsers that have the option for graphics off.

The html source code for a picture might look something like this:
alternate text goes here
Keywords in URLs
One other thing that most people rarely do is make their page links keyword optimized. Putting keywords in your url could look like this:
http://www.your_homepage_goes_here.com/keywords/other_keywords.html

For more information on choosing the right keywords and optimizing your pages for search engines
please see the manual Optimize For Search Engines.
/www.addtrafficnow.com/course.html>








Joneil Alcock is the webmaster of AddTrafficNow.com a site dedicated to information and products for search engine optimization. Check out the array of website promotion products at his Internet Marketing Centre

Article Source: http://www.articlepros.com

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