Empathizing With Your Customer

When your customer has a question or concern you have to let them know you care; empathize with them. Tell them “I understand”, or “I can see how you might feel that way”. Have you ever had a salesperson tell you that you were wrong? I was on the market for a recliner. My wife and I wanted something really nice so we went to a higher end store to purchase. I sat in a chair and the sales clerk said, “How do you like that one?” I told him, “I don’t think it’s all that comfortable.” He came back at me and said, “You’re not sitting in it right?” Immediately I put my guard up and was opposed to any advice he continued to give me. Of course we did not end up buying from that store. Don’t be confrontational with your customers. Your customer will View the rest of this article