7 Ways to Get Publicity This Summer by Leslie Hamp, Certified Marketing Coach & PR Whiz Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for! In June, July and August reporters are more accessible and open to creative, fun press releases related to entertainment, lighter business stories, trend pieces, technology news, travel features, and back-to-school and education themes. In September, the marketing, PR and agency reps will be back at it, so make hay while the pros are away! One publicity strategy is to tie into current events. Think about the upcoming Tour de France. Now that Lance Armstrong has View the rest of this article
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