Shareware: efficient way of marketing software

Considered for a long time as a selling technique of young software developers, shareware is a software marketing method that starts gaining ground with big companies too. The idea behind shareware distribution is letting clients try the software before buying the full version, by downloading a trial version from your website. There are several types of shareware programs:

• The complete program. The client can try it and then keep using it forever. However, the shareware author requires that the client registers the program and pays a fee, which is usually lower than the price of software bought in high street stores.
  
• The trial period. The program has all its functions, but it only lasts for a determined period of time, usually View the rest of this article