Tuesday, October 9, 2007

Why Secondary research is preferred for Market research Report

As opposed to primary data, also called as "empirical data", which is collected directly from respondents or subject experts for expressing the major facets of a project or sector, secondary research is undertaken when a project requires a synopsis or assortment of existing data. If you're planning to extend your business presence to new markets or aim to add new products or services, it's recommended to start with secondary research. This type of research is based on the information garnered from studies that had been undertaken by chambers of commerce and government agencies, trade associations, and other market research organizations. Assimilating data through secondary research is by far the most commonly used research method. The process entails gathering inform View the rest of this article


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