If I Were The Competition, What Would I Do To Put Us Out Of Business?

Successful corporations reinvent themselves every year. Sony is producing X new products per day. 3M races itself in the invention process. Leaders of these corporations ask themselves, “If I were the competition, what would I do to put us out of business?” They pride themselves on finding the answers to this question and acting on them before the competition does.



My business partner, Rick Diamond, CEO of ACI, has a saying over his desk that he got from Ted Deikel, former CEO and Chairman of Fingerhut Corporation. It says:



“Every day in Africa a gazelle wakes up.It knows it must run faster than the fastest lion or it will be killed.Every morning a lion wakes up.It knows that it must outrun the slowest gazelle or it View the rest of this article