"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Mr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and innovation. Innovation is a creative collaboration. Converting creativity to innovation is a team sport." Creative people generate marketing ideas by using stimuli to help them think "outside the box." But true marketing innovation can only occur when the creative team collaborates, exchanges ideas, refuses to pre-judge and enjoys the process. Here are five innovation methods you can use to generate profitable marketing ideas quickly. Each team member brings their own unique view of the world to the table. Have at least four people View the rest of this article
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