Wednesday, December 19, 2007

SEO Best Practice: Befriend The Directories

Why Directories Are Important
Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:
- Listings within major directories provide "context" to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets -> Weird Pets -> Blue Cats, search engines will assume your web site has something to do with blue cats. Your web site and pages will be indexed faster and might have a better ranking in search results for specific terms (in this case, ?blue cats?).
- Major directories (such as Yahoo! Directory, ODP, Jayde etc.) have high page ranks and as long as you obtain a non-reciprocal listing from them, paid or unpaid, your page rank View the rest of this article


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