Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump.
Media editors almost never give free publicity just because they want you to sell more products or services. Instead, they use your story when you offer one of the things their audience is interested in.
Here are three top hot buttons readers, listeners, and viewers respond to:
* Information that makes the audience feel important. This could be provocative inside info (like tips on getting listed on Yahoo) or points on why the reader belongs to a special group of above-average people who will be blessed with a special opportunity.
* Tips to help the audience make more money, save View the rest of this article
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