How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
4. Engaging the "Senses"
You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by appealing to his intellect i.e. by providing dry facts. Or, you can sell to him by stirring up / appealing to his emotions, i.e. by offering him a 'taste' of what the future will be like when he has your product in his hands. The latter is a more powerful and effective way to sell.
People buy for emotional reasons. So, what can we use to stir up their emotions? We engage their 5 senses!
Movie theatres make full use of this strategy by engaging your sense of smell (using the aroma of freshly p View the rest of this article