Ideas For Small Store Owners

Just when you thought you had run out of things to try, here are five ideas to customize and apply in your store to increase sales and gain the edge on your competition.
1. Animate your window display.
How often do you change your window display? Once a month? Once a week? Try changing your window display every day! I saw a very successful display that had five or six mannequins facing left and right with a backdrop of a street scene. Every day the mannequins would move a short distance in the direction they were facing and the backdrop would pan left or right along the ‘street’. Sometimes the mannequins would stop to ‘talk’ to each other as those around them continued on their journey across the window. Although the store was slightly out of my way I found m View the rest of this article