Why “Niche Marketing” Will Die Its Own Death!

Take any marketing literature and you come across experts who are talking about finding a niche and exploiting it. They tell you that, one should create a new market for your business thus making the competition irrelevant. But, the reality is that finding a niche will only work if you can fulfill three important criteria: 1) It should be profitable to serve that market 2) It should have enough number of buyers to make your business sustainable 3) The market should be growing so that you can continue meeting the demand for a long time. If the niche is not profitable then there is no incentive for you as a business owner to serve it, if the business is profitable but it has low number of buyers then you wont be able to sell to as many people to meet your financial goa View the rest of this article